Since 2024, WOW Organic World has been honoured to be the official sports merchandising partner of the Kinsale 7s Festival, Ireland’s most iconic rugby event.

WOW Organic World is a successful producer and bespoke retailer of unisex adults’ and children’s collections, all crafted from 100% organic cotton. The combination of rugby values, quality craftsmanship, and original Irish design form the pillars of WOW – an Irish–Spanish owned company with a passion for sustainability and style.

Each year, WOW designs and produces an exclusive signature range of rugby leisurewear especially for Kinsale Rugby Sevens, made with washed organic cotton that offers a naturally soft feel and worn-in texture. This signature range includes a selection of rugby shirts, sweatshirts, T-shirts and a 7s must …. bucket hats and caps, all reflecting the unique spirit and energy of the festival.

At the event, WOW also personalises their high-quality garments with the Kinsale 7s logo on demand and on-site, following a 0% waste merchandising policy that avoids leftovers – a reflection of both WOW’s and Kinsale 7s’ shared commitment to a sustainable environment.

Made for you with passion and respect.

WOW is absolutely delighted to be part of the upcoming 2026 event – «it’ll be fantastic to return to Kinsale, where we’ve truly been made to feel like part of the Kinsale 7s family»

Ruth & Rafa